Comparative Analysis and Improvement of International Competitiveness of Chinese Tea Industry
[Objective]With the rapid development of the global tea industry,the planting area,harvest area,total output,consump-tion and trade volume of tea gardens in the world show a trend of continuous rise,and the competitiveness of major tea producing countries is continuously enhanced.The analysis of the competitiveness of major tea producing countries is of great significance to the development of Chinese tea industry.[Method]The paper combined global data in 2011-2022.The development and international competitiveness of tea industry in the world's top ten tea producing countries were analyzed by using six indexes including international market share(MS),resource endowment coefficient(EF),yield Competitive advantage index(YCA),scale competitive advantage index(SAI),trade competitiveness index(TC)and displayed comparative advantage index(RCA).[Result and Conclusion]China has strong competitive advantages in terms of international market share and scale,but it lacks advantages in terms of resource endowment,output competitive advantage,trade competitiveness and apparent comparative advantage.Accordingly,the countermeasures and suggestions to enhance the international competitiveness of Chinese tea industry were put forward from the aspects of brand building,trade structure,auction form and policy regulation.
tea industrydevelopment statuscompetitiveness analysiscountermeasure and suggestion