A Consumer Survey on Cognition and Purchase Intention of Pre-prepared Food
[Objective]To analyze the key factors influencing the consumption of pre-prepared dishes,an investigation of consumers' cognition and consumption willingness was taken.[Method]A random sampling method was used to research consumption differences between consumers from various times and regions. With cardinality test and unordered logistic regression,we compared the influence of different consumer characteristics to cognition,purchasing behavior and attitude.[Result]The results indicated that 59.7％ of the 1209 consumers had some knowledge about prepared dishes,and 61.2％ of consumers purchased prepared dishes on average once a month. Households with monthly dietary expenditures of 3000—4000 yuan and consuming take-out more than 3 times per week have a higher frequency of purchase. Consumers are currently more accepting of prepared dishes,but dish safety is still a major concern for consumers. Consumers who are aware of pre-prepared dishes have a higher frequency of consumption compared to those who are not aware of pre-prepared dishes[OR values (95％ CI) for frequency of 3 times a month,1～3 times a month and less than 10 times a year:10.021(6.301—15.937),5.733(3.731—8.808) and 3.917(2.4956.149)].[Conclusion]The survey results showed that consumers from different regions have a good understanding of pre-prepared dishes and hold a positive attitude towards them,but they still have some concerns about the quality and safety of the dishes.
万方数据
维普
