In order to solve the research gap of how upper echelons'values affect strategic choices,this paper systematically discusses the impact of upper echelons'Confucian values on corporate strategic decision-making.From the core concepts of Confucian values such as"benevolence","unity of knowledge and action",and"cultivation,unity,and governance",this study,after establishing the hierarchical relationship between upper echelons'Confucian values and Confucian ethical leadership,analyzes how Confucian ethical leadership impacts corporate strategic objectives,strategic orientation,strategic choice,dynamic capability and strategic implementation,and finally puts forward a comprehensive framework of Confucian Strategic Management(CSM).The results indicate that CSM is unique in several aspects in contrast with Western strategic management:(1)CSM stresses that strategic decision should be made in accordance with Confucian ethics,rather than completely changing with the environments;(2)The identification levels of upper echelons'Confucian values differentiate strategic behaviors and corporate performance;(3)CSM has the dynamic evolution characteristic of self-circulation;(4)CSM,focusing on community harmony rather than competition,can also generate innovations and competitive advantage.The paper makes theoretical contributions to expanding both upper echelons theory and ethical leadership theory,constructing Chinese strategic management theory,and exploring the efficacy of Confucianism in the new era.The propositions and managerial implications are also included.