Drucker proposed"organizational community"when the contradiction between capital logic and modern organizational development is constantly deepening;when the justification of profit maximization for industrial and commercial organizations has been battered by the conflict intensification between labor and capital,between humans and nature;when the results of Hawthorne's experiment blocked the expectation that scientific can save management and the social man hypothesis failed to explain the future industrial man;when"creating customers"——a business innovation should be guided by a global community concept.Drucker's forward-looking concept of"organizational community",not limited to the repair of existing capital ethics but guided by product innovation,builds a coexistence of labor and capital relations and creates mutual benefit between manufacturers and customers,and harmony between humans and nature.Creating customers requires organizational community ethics,which requires business to shift from maximizing profits to achieving the necessary profits for development.It is a profound development management ethics based on"integrity","friendliness"and"reciprocity".In the Drucker era,this was only a hope for a better organizational community.To build an organizational community ethics that was consistent with economic and social goals,it was necessary to break away from the balanced and utilitarian ethics.Drucker believed that Confucian ethics provided a good foundation for building a new type of organizational community.His ideas,a bridge,paved the way for the Western world to endorse a community with a shared future for mankind.
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