An Exploration into the Functions and Innovation Paths of Hospital Public-ity Work in the All-media Era
The all-media era has brought unprecedented opportunities to hospital publicity work,but it also faces tre-mendous competitive pressure.The diversity of media,the rise of social networks,and the speed of information dis-semination all require hospital publicity work to keep up with the times and interact with patients more accurately and efficiently.Hospitals need to continue to innovate and convey a correct outlook on life and health,thereby comprehen-sively improving the public's health literacy to better meet the needs of patients and improve the quality and level of medical services.This article will explore the functions and innovation paths of hospital publicity work in the all-media era.
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