Ruminating on the Application of WeChat Public Account in Hospital Pub-licity Work
This article discusses the application of WeChat public account in hospital publicity.The article begins with a comprehensive analysis of the background of the development of WeChat public account,its characteristics and its application cases in hospital publicity.It reveals the great potential for hospitals to utilize WeChat public account for health knowledge popularization,doctor-patient interaction,and branding.At the same time,it discusses the diver-sified content strategy,interactive communication means and technology application adopted by the hospital in actual operation,showing the effective ways for WeChat public account to realize the rapid dissemination of information,im-prove the efficiency of hospital services and enhance the stickiness of users.And it discusses the main challenges faced by the application of WeChat public account in hospital publicity,and proposes innovative solution strategies for these challenges.
WeChat public accountHospital publicitySocial mediaDoctor-patient communicationBranding
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