Brand building plays a pivotal role in the improvement of hospital service management. In-depth explora-tion of the practical application of hospital service experience standards,to build a better quality medical service sys-tem,shaping a good brand image of the hospital. This paper takes Tai'an Central Hospital as an example,from the overview of the hospital brand as a starting point,expounds the significance of brand building for hospital service man-agement,analyses the current situation of hospital service management,puts forward the corresponding enhancement paths,aims to provide strategies to improve the hospital's high-quality services,and brings more help to the hospital's brand building,so as to promote the high-quality development of the hospital's career.
关键词
品牌建设/医院服务/医院管理/高质量发展
Key words
Brand building/Hospital services/Hospital management/High-quality development
维普
万方数据