Exploration of Innovative Mode of Hospital Propaganda Management Based on New Media
Hospitals bear the important responsibility of safeguarding people's health,and through publicity work,hospitals can disseminate professional and scientific knowledge of daily medical care to the society and improve the public's knowledge of health. The rise of new media has brought new opportunities and challenges to hospital public-ity work,with the Internet,social media,mobile applications and other new media platforms,hospitals can achieve rapid dissemination of information and wide coverage,new media interactivity and personalised features can promote interaction between the hospital and the public,communication,and enhance the public's trust in the hospital and sat-isfaction,which will help the hospital to establish a good social image. Hospitals should keep up with the trend of the times,actively explore and innovate the work of publicity,and enhance the effect and influence of publicity manage-ment. This paper is based on the new media perspective,in-depth discussion of the innovation strategy of hospital publicity management work,aims to provide ideas for the innovative development of hospital publicity management,and promote the synchronous development of hospital publicity work and modern medical industry.
New media perspectiveHospitalPropaganda managementInnovation model
万方数据
维普
