Research on the Influencing Factors of the Popularity of Chronic Diseases Doctors in the Internet Medical Platform
Objective To study the influencing factors of physicians'popularity in chronic disease physician-patient communication on the Internet medical platform,and analyze the moderating effect of physicians'titles.Methods The participation behavior information of 2,184 registered physicians in the diabetes section of a typical Internet medical platform in China was captured,and variables were extracted for GLM regression and moderating effect analysis,to study the influencing mechanism of physicians'popularity.Results The amount of online treatment(β=0.668),online visits(β=0.741),physician-patient interaction(β=0.831)and professionalism(β=0.184)have significant positive effects on the popularity of physicians.The professional titles of physicians plays a moderating role in the above influence relationship.The online visits and physician-patient interaction of physicians above the deputy director level have a greater influence on their popularity,the online consultation volume and doctor-patient interaction of attending physicians have a greater influence on their popularity,and the online consultation volume and online visits of general physicians have a greater influence on their popularity.Conclusion There is a certain gap in the participation behavior of doctors in different provinces in the Internet medical platform,and the participation behavior of physicians has a significant positive impact on their popularity.The influential factors of the popularity of physicians with different professional titles are different,and corresponding measures can be taken according to different professional titles.
Internet medicalphysician-patient communication of chronic diseasephysician participation behaviorpopularity of physiciansmoderating effect
NETL
NSTL
万方数据
