Research on influential factors of innovative drugs development strategy in China
Innovative drug research and development is a long-term,high-risk,and high-investment exploratory process,facing many uncertainties.Therefore,it is necessary to develop and manage strategies well.This study utilized management tools such as PESTEL analysis,and Porter's Five Forces model,combined with the actual situation of innovative drug development in China,to construct the influential factors system in the process of formulating innovative drug development strategies in China,including 6 aspects and a total of 23 factors.The Likert scale was used to analyze these influential factors and the Analytic Hierarchy Process was used to study the weights of different factors on innovative drug development strategies.The research results indicate that in the process of formulating strategic management,attention should be paid to these factors,especially those with relatively high weights,such as product characteristics,competitive environment,capital investment,technological platform characteristics,and changes in external regulations,in order to improve the success rate of innovative drug development.The influencing factor system constructed by this study provides a reference perspective for the strategic management of innovative drug development in China.