Governance of Public Crisis Communication on Social Media Platforms:Theoretical Approach,and Practical Exploration
The crisis communication governance is not only a necessary mean for human society to respond to public emergency events,but also a driving force for changes in social development.The article discusses the significance of public crisis communication governance from the characteristics of crisis normalization,social platformization,and governance modernization.From the perspective of the publicness of the crisis communication,and through the lens of the constructivism and the public governance theory,this study demonstrates that crisis communication governance on social media platforms is not only a tool to diversify supply and but also to regulate the public goods of crisis communication.That is,the"governance of public crisis through communication"and the"governance of crisis communication".Finally,from the above two theoretical perspectives,this paper further explores and discusses topics of the public crisis communication information supply,crisis communication content regulation,the regulation of the public attention on the platform,and the regulation on the orders of the social media platforms.
public crisissocial media platformgovernance through crisis communicationgovernance of crisis communication
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