Challenges and Opportunities of On-line Pharmacy Management in China
OBJECTIVE:To explore management tactics of on-line pharmacy in China.METHODS:Through analyzing the chal-lenges and opportunities faced by on-line pharmacy,some suggestions for the management of on-line pharmacy were put forward.RE-SULTS & CONCLUSIONS:The management of on-line pharmacy,the first order of business is to solve the problem of its orientation and find out their competitive edges before forming strategic alliance with famous websites so as to guide consumers to on-line drug purchase.Moreover,unified management of on-line pharmacy and physical pharmacy should also be considered in its management process.
国家科技期刊平台
NSTL
万方数据
维普
