Preliminary insight into the construction of modern communication system for medical colleges and universities under all-media perspective
In response to the needs for constructing new medical disciplines,innovation of me-dia communication technology and medical education reform,medical colleges and universities need to face the challenges of strengthening the construction of all-media communication system.Aiming at problems including scattered matrix,inadequate development,difficulties in the deep integration of medical professionalism and media communication and inadequate construction of comprehensive tal-ent team faced by all-media practice of medical colleges and universities,this paper takes the construc-tion of all-media communication system in Chinese Academy of Medical Sciences&Peking Union Medical College as an example,proposes that medical colleges and universities should proceed from maintaining ideological dominance,improving all-media matrix,strengthening key media platform,and promoting talent team development.Besides,it depends on the specialized characteristics of medi-cal colleges and universities and builds whole-course media,holographic media,full-staff media and full-effect media to systematically reinforce their communication capabilities in medical education re-form and the Healthy China Initiative,promoting health culture and leading a new pattern of massive opinions.