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全媒体视域下医学院校现代传播体系构建进路初探

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为适应新医科建设、媒体传播技术创新和医学教育改革发展需要,医学院校须面对加强全媒体传播体系建设的挑战.针对医学院校的全媒体实践面临矩阵分散、深耕不足,医学专业性和媒体传播性深度融合难度较大,综合性人才队伍建设不完善等问题,文章以中国医学科学院北京协和医学院全媒体体系建设的实践探索为例,提出应从守好意识形态主导权、健全全媒体矩阵、深耕重点媒体平台、丰富传播手段、推进人才队伍建设等方面入手,立足医学院校专业特色,建设全程媒体、全息媒体、全员媒体、全效媒体,助力医学院校在医学教育改革和"健康中国"战略中系统性提升传播能力,传播卫生健康文化,引领主流舆论新格局.
Preliminary insight into the construction of modern communication system for medical colleges and universities under all-media perspective
In response to the needs for constructing new medical disciplines,innovation of me-dia communication technology and medical education reform,medical colleges and universities need to face the challenges of strengthening the construction of all-media communication system.Aiming at problems including scattered matrix,inadequate development,difficulties in the deep integration of medical professionalism and media communication and inadequate construction of comprehensive tal-ent team faced by all-media practice of medical colleges and universities,this paper takes the construc-tion of all-media communication system in Chinese Academy of Medical Sciences&Peking Union Medical College as an example,proposes that medical colleges and universities should proceed from maintaining ideological dominance,improving all-media matrix,strengthening key media platform,and promoting talent team development.Besides,it depends on the specialized characteristics of medi-cal colleges and universities and builds whole-course media,holographic media,full-staff media and full-effect media to systematically reinforce their communication capabilities in medical education re-form and the Healthy China Initiative,promoting health culture and leading a new pattern of massive opinions.

all-mediamedical educationcommunication system

沈青茁、高翠峰

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中国医学科学院 北京协和医学院,北京 100730

全媒体 医学教育 传播体系

2024

中国医学教育技术
西安交通大学

中国医学教育技术

影响因子:1.087
ISSN:1004-5287
年,卷(期):2024.38(4)
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