Analysis of the Current Status and Influencing Factors of Patients' and Families' Awareness and Experi-ence of Hospital Culture
Objective It investigates patients'and families'awareness and experience of hospital culture and analyses its influencing factors.It provides empirical evidence for optimising hospital brand culture from a demand-side perspective.Methods The Patients'and Families'Awareness and Experience of Hospital Culture scale developed by the research team was used to investigate the awareness and experience status of hospital culture among patients and their families in a sample hospital.Multiple linear regression was used to analyse the influencing factors.Structural equation modelling was constructed to explore the relationship between cultural awareness,service perception and value recognition.Results A total of 4 783 valid questionnaires were collected for the study.The overall score of patients and family members on cultural awareness and sense of experience of the hospital was 80.0%,but the cultural awareness score was only 65.0%.Age,usual place of residence,and the duration of the most recent stay in hospital were the influencing factors for the sense of experience.Structural equation modeling results showed that cultural awareness positively influenced service perception but slightly negatively influenced value recognition,and service perception positively influenced value recognition.Conclusion Patients and their families have a good sense of awareness and experience of hospital culture,but the degree of cultural awareness is poor.It suggest strengthening patient demand-oriented hospital culture publicity.The hospital's characteristic culture is integrated into the whole process of patients'outpatient medical treatment,strengthening the service perception of patients and their families,promoting the recognition of the hospital's cultural value,and enhancing their sense of hospital cultural experience.
patientsfamilieshospital cultureperceptionssense of experienceinfluence factors
NETL
NSTL
万方数据
