Weibo provides a new display platform for women's fitness practice,and forms a female body discourse with the characteristics of the times in this space.Based on Fairclough's framework of discourse analysis,this article makes an interpretation in three dimensions of text practice,discourse practice and social practice.It is found that,on one hand,empowered by such social factors as state policy and media technology,women have gradually become the important producer and distributor of female body discourse,impacting"male gaze"and"male discourse hegemony".Meantime,women's agency has been liberated in the process of constructing body discourse,and thus a more active and healthy"fitness culture"has taken shape.Nonetheless,on the other hand,in this process,the intervention of capital and the shackles of traditional ideas have also caused the stipulation on the object level to the female body-building practice,and restricted the equal participation and rational discussion on gender issues,having an effect on the presentation of female body discourse.Facing the future,the formation of healthy and fair female body discourse and the construction of equal and orderly gender order need to fully mobilize the female group's subjective initiative,and as well positive policy guidance,conformity platform construction and multi-object joint effort are essential.
Weibofemale body discoursefitness practicebody sociology