Discussion on the Construction Effect and Practice of"One Standard,One Product,One Industry"of Pingshui Rizhu Tea
Keqiao district of Shaoxing city is a key tea producing area in China and a strong tea industry area in eastern Zhejiang.In recent years,Keqiao district has continuously explored new paths for promoting brand tea,promoting high-quality development of the tea industry,and achieving common prosperity for Keqiao tea farmers.However,at present,there are still problems for the development of the Pingshui Rizhu tea industry,such as low standardization,insufficient extension of the industrial chain,serious talent gaps,and a long and arduous road to go in brand building.The article proposed development strategies such as strengthening standardized production,optimizing derivative industries,cultivating and introducing talents,and strengthening brand operation and maintenance,in order to provide reference for the high-quality development of the Pingshui Rizhu tea industry.
Pingshui Rizhu teatea industrybrand buildingstandardization construction
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