中国茶叶2024,Vol.46Issue(2) :50-55.

连山县茶产业SWOT分析及发展策略研究

SWOT Analysis and Development Strategy Research on the Tea Industry in Lianshan County

杨益萌 韦惠娟 韦月旺 李安生 黄维 黄玉旺 刘少群 孙彬妹 郑鹏
中国茶叶2024,Vol.46Issue(2) :50-55.

连山县茶产业SWOT分析及发展策略研究

SWOT Analysis and Development Strategy Research on the Tea Industry in Lianshan County

杨益萌 1韦惠娟 2韦月旺 2李安生 1黄维 1黄玉旺 1刘少群 1孙彬妹 1郑鹏1
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作者信息

  • 1. 华南农业大学园艺学院,广东 广州 510642
  • 2. 连山壮族自治县农业农村局果茶服务中心,广东 清远 513200
  • 折叠

摘要

茶产业是连山壮族瑶族自治县的重要产业之一.文章运用SWOT分析法,发现连山县茶产业具有产业历史悠久、自然环境优越、品种资源丰富、市场广阔且有战略支撑等优势和机遇,但也面临生产技术落后、生产规模不足、品牌知名度较低等劣势和挑战,在此基础上,尝试从S-O、W-O、S-T、W-T 4个方向提出相应的策略,以为连山县茶产业高质量发展提供建议.

Abstract

Tea industry is one of the important industries in Lianshan Zhuang and Yao Autonomous county.The ad-vantages and opportunities such as a long industrial history,superior environment,rich and excellent variety resourc-es,broad market,and strategic support were found in tea industry of Lianshan county by SWOT analysis.The disad-vantages and challenges such as insufficient production scale,production technology to be improved,fierce market competition,and policy changes were also identified.The paper tried to put forward corresponding strategies from S-O,W-O,S-T and W-T to provide suggestions for the high-quality development of tea industry in Lianshan county.

关键词

连山县/茶产业/SWOT分析/产业发展/策略建议

Key words

Lianshan county/tea industry/SWOT analysis/industrial development/strategy suggestions

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基金项目

连山野生高山茶品种选育及推广技术服务(h20220945)

广东省自然科学基金(2023A1515010786)

广东省自然科学基金(2022A1515111141)

出版年

2024
中国茶叶
中国农业科学院茶叶研究所

中国茶叶

CSTPCD
影响因子:0.288
ISSN:1000-3150
参考文献量17
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