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连山县茶产业SWOT分析及发展策略研究

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茶产业是连山壮族瑶族自治县的重要产业之一.文章运用SWOT分析法,发现连山县茶产业具有产业历史悠久、自然环境优越、品种资源丰富、市场广阔且有战略支撑等优势和机遇,但也面临生产技术落后、生产规模不足、品牌知名度较低等劣势和挑战,在此基础上,尝试从S-O、W-O、S-T、W-T 4个方向提出相应的策略,以为连山县茶产业高质量发展提供建议.
SWOT Analysis and Development Strategy Research on the Tea Industry in Lianshan County
Tea industry is one of the important industries in Lianshan Zhuang and Yao Autonomous county.The ad-vantages and opportunities such as a long industrial history,superior environment,rich and excellent variety resourc-es,broad market,and strategic support were found in tea industry of Lianshan county by SWOT analysis.The disad-vantages and challenges such as insufficient production scale,production technology to be improved,fierce market competition,and policy changes were also identified.The paper tried to put forward corresponding strategies from S-O,W-O,S-T and W-T to provide suggestions for the high-quality development of tea industry in Lianshan county.

Lianshan countytea industrySWOT analysisindustrial developmentstrategy suggestions

杨益萌、韦惠娟、韦月旺、李安生、黄维、黄玉旺、刘少群、孙彬妹、郑鹏

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华南农业大学园艺学院,广东 广州 510642

连山壮族自治县农业农村局果茶服务中心,广东 清远 513200

连山县 茶产业 SWOT分析 产业发展 策略建议

连山野生高山茶品种选育及推广技术服务广东省自然科学基金广东省自然科学基金

h202209452023A15150107862022A1515111141

2024

中国茶叶
中国农业科学院茶叶研究所

中国茶叶

影响因子:0.288
ISSN:1000-3150
年,卷(期):2024.46(2)
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