中国茶叶2024,Vol.46Issue(2) :74-82.

非遗语境下茶文化对外传播的方法与路径探索

Exploration of Methods and Paths for the External Communication of Tea Culture in the Context of Intangible Cultural Heritage

张帅 毕程
中国茶叶2024,Vol.46Issue(2) :74-82.

非遗语境下茶文化对外传播的方法与路径探索

Exploration of Methods and Paths for the External Communication of Tea Culture in the Context of Intangible Cultural Heritage

张帅 1毕程1
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作者信息

  • 1. 浙江农林大学茶学与茶文化学院,浙江 杭州 311300
  • 折叠

摘要

近年来,我国茶文化对外传播取得了明显进展,但也面临着特定文化语境缺失与被误读等问题.文章在充分认识我国茶文化对外传播现状的基础上,强调了在"中国传统制茶技艺及其相关习俗"列入联合国教科文组织人类非物质文化遗产代表作名录的契机下,以非物质文化遗产为媒介传播茶文化的优势与意义,并从构建茶文化对外传播话语体系、创建茶文化传播资源集群、搭建茶文化传播交流平台等方面提出了具体的路径与方法.

Abstract

In recent years,China's tea culture has made remarkable progress in the external communication,but it al-so faces problems such as the lack of specific cultural context and misinterpretation.On the basis of fully under-standing the current situation of tea culture communication in China,the paper emphasized the advantages and sig-nificance of using intangible cultural heritage as a medium to disseminate tea culture under the opportunity of"Chi-nese traditional tea making skills and related customs"being included in the Representative List of Intangible Cul-tural Heritage of Humanity of UNESCO.The paper also put forward the specific path and method from the aspects of constructing the discourse system of tea culture communication,establishing the tea culture communication re-source cluster,and building the tea culture communication and exchange platform.

关键词

茶文化/非遗传承/对外传播/中国传统制茶技艺及其相关习俗

Key words

tea culture/inheritance of intangible cultural heritage/external communication/Chinese traditional tea making skills and related customs

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基金项目

国家社科基金青年项目(20CSH058)

浙江省大学生科技活动计划暨新苗人才计划资助项目(2023R412025)

出版年

2024
中国茶叶
中国农业科学院茶叶研究所

中国茶叶

CSTPCD
影响因子:0.288
ISSN:1000-3150
被引量1
参考文献量22
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