Exploration of Methods and Paths for the External Communication of Tea Culture in the Context of Intangible Cultural Heritage
In recent years,China's tea culture has made remarkable progress in the external communication,but it al-so faces problems such as the lack of specific cultural context and misinterpretation.On the basis of fully under-standing the current situation of tea culture communication in China,the paper emphasized the advantages and sig-nificance of using intangible cultural heritage as a medium to disseminate tea culture under the opportunity of"Chi-nese traditional tea making skills and related customs"being included in the Representative List of Intangible Cul-tural Heritage of Humanity of UNESCO.The paper also put forward the specific path and method from the aspects of constructing the discourse system of tea culture communication,establishing the tea culture communication re-source cluster,and building the tea culture communication and exchange platform.
tea cultureinheritance of intangible cultural heritageexternal communicationChinese traditional tea making skills and related customs
万方数据
维普
