China Novel-Tea Drinks Industry Current Survey and Future Trend Analysis
In recent years,the novel tea beverage industry has experienced significant growth and has become an important component of modern beverage consumption.In contrast to the standardized and convenient nature of traditional bottled tea,the new tea beverage emphasizes innovation,customization,and social interaction,aligning with the branding and social desires of today's youth.Nevertheless,with the continuous expansion of the industry,the homogenization of beverage formulas has become increasingly serious,the degree of industry standardization is relatively low,and potential health risks are gradually becoming prominent.This study provided a comprehensive overview of the consumer questionnaire methodology through the examination of two distinct sample populations.Data from 112 and 203 anonymous questionnaires were analyzed,specifically targeting the student population and the broader consumer population,respectively.The questionnaire was carefully designed to encompass a broad spectrum of topics,such as brand patronage and recall rates,preferred tea types,preferred tea base,consumption frequency,sugar level preferences,fruit tea preferences,and health concerns.The aim was to acquire a comprehensive understanding of consumer acceptance of novel tea beverages,as well as their related preferences and circumstances.This study conducted a comprehensive analysis of the current state and evolving trends within the new-style tea beverage industry,employing a literature review to examine various aspects such as product innovation,consumer market preferences,health considerations,industry-standard development,and digitalization trends.Taking into account these factors,we aimed to explore potential future development directions and innovative opportunities within the New Style Tea & Beverage industry,ultimately provide strategic recommendations to foster its sustainable growth.
novel-tea beveragestatus of the industrydevelopment trendhealth trends
万方数据
维普
