2024中国茶叶区域公用品牌价值评估报告
2024 China Tea Regional Public Brand Value Evaluation Report
胡晓云 1魏春丽 1单子昊1
作者信息
- 1. 中国茶叶品牌价值评估课题组,浙江 杭州 310058
- 折叠
摘要
2023年底至2024年4月之间,由5个相关单位组成的课题组以"中国农产品区域公用品牌价值评估模型"(简称CARD模型)为理论工具,延续2010年至今的"中国茶叶区域公用品牌价值评估研究"专项课题,开展了多方调研,并结合数字化信息技术,对2021-2023年3年间的相关数据进行分析、评估,得出2024年中国茶叶区域公用品牌价值评估报告.文章以评估数据为基础,结合近年来中国茶产业、茶品牌发展的相关数据与资料,综合分析了中国茶叶区域公用品牌建设的现状与问题,并对中国茶叶区域公用品牌的未来发展提出了针对性建议.
Abstract
Between the end of 2023 and April 2024,a research group composed of five units used the"China Agri-cultural Product Regional Public Brand Value Evaluation Model"(CARD model for short)as a theoretical tool,con-tinuing the research on the special project of"China Tea Regional Public Brand Value Evaluation"from 2010 to present.They conducted multi-party research and combined digital information technology to investigate and evalu-ate relevant data from 2021 to 2023,and obtained the evaluation conclusion of the public brand value of China's tea in 2024.Based on the data of this special evaluation,the research group combined with the relevant data and infor-mation of China's tea industry and tea brands in recent years,comprehensively analyzed the phenomenon and prob-lems of China's tea regional public brand construction,and put forward targeted suggestions for the future develop-ment of China's tea regional public brand.
关键词
茶叶/区域公用品牌/品牌价值/价值评估Key words
tea/regional public brand/brand value/value evaluation引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
维普
万方数据