Status and Countermeasures of International Communication of Intangible Cultural Heritage:Southern Route Dark Tea Processing Technique
The Southern Route Dark Tea Processing Technique is a traditional tea making technique in Ya'an,Sichuan Province,the birthplace of tea culture in the world.It is an intangible cultural heritage of mankind.Based on the theory of social communication,this paper made a systematic analysis of the current international communication of Southern Route Dark Tea Processing Technique,and believed that there were problems such as the absence of organizers,limited channel,insufficient content,unclear object and language and cultural barriers.In view of the above problems,a series of measures were put forward to improve the international communication of Southern Route Dark Tea Processing Technique.It provided a theoretical basis for deepening the exchange and mutual learning between Chinese and other civilizations,improving their international visibility,and then the international recognition and sales of related products.
Southern Route Dark Teaprocessing techniqueYa'an Dark Teaintangible cultural heritageinternational communication
国家科技期刊平台
NSTL
万方数据
