Research on the Fusion Forms of Tea Elements and Domestic Electronic Games
Though the study of 12 representative domestic two-dimensional games and female oriented games in the past five years,the online tea culture fusion content(including game props,scenery,characters and plot)and offline activity forms(including the business collaboration of novel-tea beverage and the integrated cultural and tourism services)were classified and elaborated.The similarities and differences of various game fusion forms with tea culture were analyzed.The experience feedback of mainly young players on the innovative integration form was collected,and the dissemination effect and development tendency of tea culture integrated with domestic games were explored.It was found that domestic games would be a new domain of tea culture inheritance and innovation in the internet age.
tea culture communicationelectronic gamesyoung gamernovel-tea beveragethe fusion form