SWOT Analysis and Strategy Research of Taizhou Tea Industry from the Background of Common Prosperity
Tea industry is not only the traditional characteristic industry,but also a green and prosgerous industry.It is an important hand and carrier to promote rural revitalization and common prosperity.Taizhou tea has a long history.In recent years,the tea industry has continued to grow with significant development results.Using the SWOT analysis method,the study found that Taizhou tea industry has advantages of superior geographical environment,long history and culture,and good variety quality.However,it also has disadvantages such as small industrial scale,poor infra-structure,low resource utilization rate,low added value of processing,insufficient influence of tea brand,and insufficient support.The countermeasures to promote the future development of Taizhou tea industry were also proposed.
Taizhou citytea industrySWOT analysiscommon prosperityindustrial development