Since Jinyun county started the brand construction of Jinyun Shaobing in 2014,the annual output value and brand value of Jinyun Shaobing have been greatly improved.Pingyang Huangtang is an agricultural product with large scale and high output value in Pingyang county.Based on the successful experience of Jinyun Shaobing,this paper analyzed the shortcomings of culture,scale,sales and capital investment in the development of Pingyang Huangtang,and summarized four enlightenments such as digging deep culture,enriching categories,broadening channels and increasing support,in order to provide reference for promoting the development of Pingyang Huangtang industry.
关键词
缙云县/平阳黄汤/缙云烧饼/品牌建设/茶产业
Key words
Jinyun county/Pingyang Huangtang/Jinyun Shaobing/brand construction/tea industry
万方数据