Analysis of Pingyang Huangtang Industry and its Development Ideas——Taking Jinyun Shaobing Brand Constrution as an Example
Since Jinyun county started the brand construction of Jinyun Shaobing in 2014,the annual output value and brand value of Jinyun Shaobing have been greatly improved.Pingyang Huangtang is an agricultural product with large scale and high output value in Pingyang county.Based on the successful experience of Jinyun Shaobing,this paper analyzed the shortcomings of culture,scale,sales and capital investment in the development of Pingyang Huangtang,and summarized four enlightenments such as digging deep culture,enriching categories,broadening channels and increasing support,in order to provide reference for promoting the development of Pingyang Huangtang industry.
Jinyun countyPingyang HuangtangJinyun Shaobingbrand constructiontea industry
万方数据
