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博物馆旅游产品发展的困境与破解——基于四川实践的思考

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近年来,以中央九部门联合印发的《关于推进博物馆改革发展的指导意见》为重要信号,我国的博物馆事业正式步入高质量发展新阶段.为推动四川省博物馆旅游事业健康可持续发展,该文以四川省博物馆旅游产品为例,通过对四川省博物馆旅游产品发展现状及困境的系统梳理分析,提出了场馆数字化、文创特色化和区域均衡的发展对策.
The Dilemma of the Development of Museum Tourism Products and the Thinking of Cracking——Based on the Practice in Sichuan
In recent years,with the Guiding Opinions on Promoting the Reform and Development of Museums jointly issued by the nine departments of the Central Government as an important signal,China's museum industry has officially entered a new stage of high-quality development.In order to promote the healthy and sustainable de-velopment of tourism of Sichuan Museum,this paper takes the tourism products of Sichuan Museum as an example,and systematically analyzes the development status and dilemma of tourism products of Sichuan Museum,and puts forward the development countermeasures of venue digitalization,cultural and creative characteristics and regional balance.

Museum Tourism ProductsDevelopment DilemmaPractice in Sichuan Province

邹丹、刘雨可

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四川商务职业学院,四川成都 611131

博物馆旅游产品 发展困境 四川实践

四川省商务厅课题(2023)

2024

中国发展
中国致公党中央委员会

中国发展

CHSSCD
影响因子:0.517
ISSN:1671-2404
年,卷(期):2024.24(1)
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