首页|以数字化推进城市旅游高质量发展的路径探究——以重庆市数字文旅发展的经验为例

以数字化推进城市旅游高质量发展的路径探究——以重庆市数字文旅发展的经验为例

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作为首批国际消费中心城市之一,重庆市政府稳步推进文化旅游行业发展,锚定国内外游客的文旅需求,进一步将重庆市打造成各方游客的首选目的地之一,重庆旅游相关的话题及讨论也在各大社交媒体中保持活跃,让热度持续上涨.重庆文旅产业在互联网时代保持优质发展的关键原因之一,便是重庆市政府及各从业主体切实把握住数字化的发展,围绕数字化转型这一关键抓手,把握住各类新科技、新媒介、新方式的关键发展通路,全方位、全链路赋能重庆文旅产业,以信息化、智能化、科技化的措施促成升级转型.该文从重庆市推进数字文旅发展的背景情况、实际落地的项目特色以及下一步发展建议出发,分析重庆市数字文旅的发展经验,以期进一步推进重庆及国内其他城市的文旅产业健康发展.
Exploration on the Path of Promoting High-quality Development of Urban Tourism through Digitization——Taking the Experience of Digital Cultural Tourism Development in Chongqing as an example
As one of the first batch of international consumption center cities,Chongqing Municipal Govern-ment steadily promotes the development of cultural tourism industry,anchors the cultural and tourism needs of do-mestic and foreign tourists,and further builds Chongqing into one of the first choice destinations for tourists.Chongqing tourism-related topics and discussions are also active in major social media,making the heat continue to rise.One of the key reasons for the high-quality development of Chongqing cultural and tourism industry in the In-ternet era is that Chongqing Municipal Government and all practitioners earnestly grasp the development of digitali-zation.Around the key grasp of digital transformation,grasp the key development paths of all kinds of new technol-ogy,new media and new ways,endow Chongqing cultural and tourism industry with all-round and full link endow-ment,and promote the upgrading and transformation with information,intelligent and scientific measures.Starting from the background of promoting the development of digital cultural and tourism in Chongqing,the actual charac-teristics of the project and the next development suggestions,this paper analyzes the development experience of dig-ital cultural and tourism in Chongqing,in order to further promote the healthy development of cultural and tourism industry in Chongqing and other cities in China.

Tourism ConsumptionDigital Cultural and TourismDigital EconomySmart Tourism

陈明杰

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中豪律师事务所,重庆 400010

旅游消费 数字文旅 数字经济 智慧旅游

2024

中国发展
中国致公党中央委员会

中国发展

CHSSCD
影响因子:0.517
ISSN:1671-2404
年,卷(期):2024.24(2)
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