以数字化推进城市旅游高质量发展的路径探究——以重庆市数字文旅发展的经验为例
Exploration on the Path of Promoting High-quality Development of Urban Tourism through Digitization——Taking the Experience of Digital Cultural Tourism Development in Chongqing as an example
陈明杰1
作者信息
摘要
作为首批国际消费中心城市之一,重庆市政府稳步推进文化旅游行业发展,锚定国内外游客的文旅需求,进一步将重庆市打造成各方游客的首选目的地之一,重庆旅游相关的话题及讨论也在各大社交媒体中保持活跃,让热度持续上涨.重庆文旅产业在互联网时代保持优质发展的关键原因之一,便是重庆市政府及各从业主体切实把握住数字化的发展,围绕数字化转型这一关键抓手,把握住各类新科技、新媒介、新方式的关键发展通路,全方位、全链路赋能重庆文旅产业,以信息化、智能化、科技化的措施促成升级转型.该文从重庆市推进数字文旅发展的背景情况、实际落地的项目特色以及下一步发展建议出发,分析重庆市数字文旅的发展经验,以期进一步推进重庆及国内其他城市的文旅产业健康发展.
Abstract
As one of the first batch of international consumption center cities,Chongqing Municipal Govern-ment steadily promotes the development of cultural tourism industry,anchors the cultural and tourism needs of do-mestic and foreign tourists,and further builds Chongqing into one of the first choice destinations for tourists.Chongqing tourism-related topics and discussions are also active in major social media,making the heat continue to rise.One of the key reasons for the high-quality development of Chongqing cultural and tourism industry in the In-ternet era is that Chongqing Municipal Government and all practitioners earnestly grasp the development of digitali-zation.Around the key grasp of digital transformation,grasp the key development paths of all kinds of new technol-ogy,new media and new ways,endow Chongqing cultural and tourism industry with all-round and full link endow-ment,and promote the upgrading and transformation with information,intelligent and scientific measures.Starting from the background of promoting the development of digital cultural and tourism in Chongqing,the actual charac-teristics of the project and the next development suggestions,this paper analyzes the development experience of dig-ital cultural and tourism in Chongqing,in order to further promote the healthy development of cultural and tourism industry in Chongqing and other cities in China.
关键词
旅游消费/数字文旅/数字经济/智慧旅游Key words
Tourism Consumption/Digital Cultural and Tourism/Digital Economy/Smart Tourism引用本文复制引用
出版年
2024
NETL
NSTL
万方数据