首页|重塑观念:着力银发经济提质发展

重塑观念:着力银发经济提质发展

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银发经济,也被称为"朝阳产业",十四五规划和2035年远景目标纲要明确提出,"发展银发经济,开发适老化技术和产品,培育智慧养老等新业态".2024年,国务院办公厅为促进银发经济并增进老年人的福祉,正式发布了《关于发展银发经济增进老年人福祉的意见》.该意见明确了四个关键领域,并提出了共计26项具体举措,旨在推动银发经济实现规模化、标准化、集群化以及品牌化的全面发展.当下我国的银发经济正处于起步阶段,社会保障制度的不断提高使得我国老年人的消费结构日趋多元化.但在这一特殊且极具发展潜力的市场之中,存在着突出的供需结构性矛盾.在原有的发展基础上,必须与时俱进,进行观念的重塑才能更好地满足多层次、多样化的养老服务需求;且必须对老年人群体的结构进行重新认识,才能壮大经济新动能,积极应对人口老龄化所提出的新的时代需求.
Reshaping the Concept:Focusing on Improving the Quality of the Silver Economy
The silver economy,also known as the"sunrise industry",is clearly proposed in the 14th Five-Year Plan and the outline of the 2035 vision goals.which is said that"developing the silver economy,developing age-appropriate technologies and products,and cultivating new business forms such as smart elderly care."In 2024,in order to promote the silver economy and improve the well-being of the elderly,the General Office of the State Council officially issued the Opinions on Developing the Silver Economy to Improve the Well-being of the Elderly.The guideline identifies four key areas and proposes a total of 26 specifiic measures aimed at promoting the comprehensive development of the silver economy in scale,standardization,clustering and branding.Currently,China's silver economy is in its initial stage,and the continuous improvement of social security sys-tem makes the consumption structure of the elderly in our country increasingly diversified.However,in this special market with great development potential,there are outstanding structural contradictions between supply and de-mand.On the basis of the original development,we must advance with the times and reshape our concept to better meet the multi-level and diversified needs of services for the elderly;And we must re-understand the structure of the elderly group in order to strengthen the new economic momentum and actively respond to the new era needs of the aging population.

the Silver EconomyQuality Improvementthe Silver Group

岳山、宋文婷

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安徽大学新闻传播学院,安徽合肥 230601

银发经济 提质 银发群体

2024

中国发展
中国致公党中央委员会

中国发展

CHSSCD
影响因子:0.517
ISSN:1671-2404
年,卷(期):2024.24(2)
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