On Traditional Chinese Fashion Culture Translation Promoting National Image Construction from Multi-Modal Perspective
With the continuous elevation of China's comprehensive national strength,the country's international status and influence are also being gradually enhanced.However,the image of Chinese nation in the eyes of many people from some western countries still suffers misunderstanding and even stigmatization to a certain extent.Therefore,how to take a new height in perspective of Chinese civilization and explore effective measures that contribute to a positive national image in the new era urgently needs the attention of the academic community.As a carrier of traditional cultural deposits,Chinese fashion has been serving as a significant catalyst for the improvement of the national image,particularly in the process of cross-cultural translation.This paper selects the multi-modal Chinese-English translation of the theme of the Beijing Winter Olympic uniform as well as the representative traditional Chinese apparel called"mamian-qun(horse-face-shaped skirt)"as examples to study the profound connotations of traditional Chinese culture,and also makes full use of advanced technology to explore a multi-modal path,perfecting integration of illustrated and audio-visual aids with written texts to upscale readers'experience,expanding the international influence of Chinese fashion culture to bridge the emotional distance between audiences from different cultural backgrounds.In one word,this article is aimed at adding to cultural consciousness and confidence within the country and deliver the beauty of Chinese fashion culture to the outside world,helping shape a positive national image of being amiable,credible and respectable in the new era.
national imagefashion culturemulti-modal translation
NETL
NSTL
万方数据
