The Chinese scholars Wang Mingyu and Meng Hua have rethought the shortcomings of two semiotic theories in the West,and proposed the third:the Integration of Language and Image,which is a contribution of Chinese wisdom to the global research of liberal arts.The present paper thinks that the"image"in this theory can be interpreted by"embodiment(perception)"and the"language"by"cognition(rationality)".Therefore,this theory is in line with the basic idea of our"Embodied-Cognitive Philosophy"and"Embodied-Cognitive Linguistics".The former has mainly absorbed Marxist-Leninist Dialectical Materialism,humanism(men have subjective initiative)and many new ideas of postmodernism,thus criticizing the shortcomings of Embodied Philosophy and Cognitive Linguistics by Lakoff & Johnson.Following these ideas,we have attempted to construct Embodied-Cognitive Linguistics,with emphasis on the two basic characteristics"ti(embodiment)"and"ren(cognition)"for human thought,civilization and language.We think that this theory is also suitable for semiotic research.On this basis,the paper has followed"Embodied-Cognitive Semiotics"proposed by Wang Mingyu et al.,and stressed the new semiotic views:monism,embodied-cognitive view and iconicity.
Integration of Language and ImageEmbodied-Cognitive SemioticsMonismIconicity
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