Spatial Net Popularity of Urban Regeneration and the Re-creation of Place:Taking the Urban Renewal of Shangsheng Xinsuo as an Example
Under the combined influence of the rise of the mobile internet and the rise of the attention economy,the paradigm of urban spatial regeneration is undergoing a shift,and how to deal with the spatial net popularity of ur-ban regeneration has become a new issue in the construc-tion of place.Taking the phenomenon of net popularity as a perspective,the study attempts to recognize the trend of net popularity in contemporary Chinese urban regeneration in the era of online technology and information,analyze the problems of urban regeneration under the tendency of net popularity leading to the lack of sense of place,and explore how to perpetuate"place"in the context of the net popular-ity era.Based on the introduction of cultural background and relevant literature studies,it proposes to create"place"with cultural authenticity,perpetuate"place"with content operation,and reshape"place"with online media.Through the study of place-making strategies in the process of re-generation,the logic of place-making in urban regenera-tion driven by net popularity is demonstrated,thus bringing certain inspiration and experience to the practice of urban space regeneration in the new era.