The Coupling Relationship Between Local Perception and Tourist Pleasure of Ancient Town South of Yangtze River under Development of Tourism—Taking Zhujiajiao Ancient Town of Shanghai as an Example
The locality and authenticity of tourism ancient town significantly affect the satisfaction of tourists'emotional perception and spiritual needs.Taking Zhujiajiao Ancient Town of Shanghai as an example and through questionnaire and data analysis,this paper explores the impact of local perception of ancient town on tourist pleasure,combs the process of local perception of ancient town landscape,and constructs the influencing effect model of"local perception—sense of pleasure".It is shown by research:the locality of material environment,the locality of cultural symbol and locality of behavior activities of tourism ancient town are main local perception factors,and they have significant positive impact on tourists'sense of pleasure.The conclusion of research can provide theoretical support for protecting and inheriting the locality of landscape in ancient town south of Yangtze River and the sustainable development of tourism.
ancient town south of Yangtze Rivertourism of ancient townlocalitysense of pleasurestructural equation model
NETL
NSTL
万方数据
