首页|突发事件网络舆情主题演化聚焦特征研究——以"河南暴雨事件"为例

突发事件网络舆情主题演化聚焦特征研究——以"河南暴雨事件"为例

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通过生命周期理论,对突发事件网络舆情情感变化推动主题演化聚焦的特征进行分阶段研究,有利于了解政府和媒体如何进行突发事件网络舆情引导。该文以"河南暴雨事件"为例,运用情感词典识别各阶段情感倾向,运用LDA模型分析各阶段舆情主题,结合生命周期理论划分舆情生命周期,总结突发事件网络舆情情感变化推动主题随生命周期演化聚焦的特征。研究表明,在潜伏期和萌动期,网民情感由负面转向中性,主题聚焦于应急保障;加速期和成熟期,情感由负面转向正面,主题关注应急救援;消退期,情感以中性和正面为主,主题转向应急修复。政府和媒体在各阶段有效引导了舆情。研究为舆情监管部门提供了网民情感变化与主题演化的洞察,为提高舆情引导能力提供了方法指导。
Research on the Theme Evolution Focus Characteristics of Network Public Opinion on Emergencies—Taking"Henan Rainstorm Event"as an Example
Through the life cycle theory,it is beneficial to understand how the government and the media guide the online public opinion of emergencies by studying the characteristics of the emotional changes of online public opinion of emergencies that promote the theme evolution focus in stages.Taking the Henan rainstorm event as an example,the senti-ment dictionary is used to identify the emotional tendency of each stage,and by using the LDA model to analyze the topic of public opinion at each stage,combining the life cycle theory to divide the life cycle of public opinion,the characteristics of the emotional change of the emergency network public opinion are summarized to promote the focus of the topic with the life cycle evolution.The research shows that the government and the media have played a role in guiding public opinion at each stage.During the incubation period and budding period,the emotions of Internet users are transformed from negative to neu-tral emotions,and the theme of public opinion is promoted to focus on emergency security and other aspects.And during the acceleration period and maturity period,the emotions of Internet users changed from negative to positive emotions,and pro-moted the theme of public opinion to focus on emergency rescue and other aspects.In the fading period,the neutral and pos-itive emotions of netizens were spread,and the theme of public opinion was promoted to focus on emergency rescue and re-pair.The research is helpful for the public opinion supervision department to clarify the focus characteristics of the theme evo-lution driven by the changes of Internet users'emotions in the development life cycle of public opinion events;Moreover,the analysis method of sentiment tendency based on sentiment dictionary and the topic analysis method based on LDA model can play a certain guiding role for the public opinion management department to improve the ability of public opinion guidance.

public emergenciesnetwork public opiniontheme evolution

李燕凌、伍可欣

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湖南农业大学 公共管理与法学学院,湖南 长沙 410128

突发事件 网络舆情 主题演化

2025

灾害学
陕西省地震局

灾害学

北大核心
影响因子:1.548
ISSN:1000-811X
年,卷(期):2025.40(1)