传统文化类儿童立体书出版现状与发展策略探析——以当当网童书版块为案例
Analysis on the current situation and development strategy of traditional culture children's pop-up book publishing—Take Dangdang(children's book section)as an example
郑凌一 1王书川2
作者信息
- 1. 安徽大学新闻传播学院 安徽合肥 230601
- 2. 合肥大学语言文化与传媒学院 安徽合肥 230601
- 折叠
摘要
我国原创传统文化类儿童立体书,近年来在立体书市场上方兴未艾,市场前景良好.但是,选题的严重同质化、线上与线下发行渠道的断裂、消费者定位模糊等问题,在不同程度上制约了传统文化类儿童立体书的良性发展.通过对国内传统文化类儿童立体书出版现状的梳理,提升工艺技术水平、开发原创性传统文化选题、满足消费者个性需求以及借鉴国外立体书先进经验,可以促使传统文化类儿童立体书走出困境,实现高质量发展.
Abstract
In recent years,children's stereoscopic books of original traditional culture in China have been on the rise in the stereoscopic book market,and the market prospect is good.However,the serious homogeneity of the topic selection,the frac-ture of online and offline distribution channels,and the ambiguity of consumer positioning have restricted the healthy develop-ment of traditional cultural children's pop-up books to varying degrees.Through the review of the current situation of publishing pop-up books for children with traditional culture in China,this paper believes that improving the technological level,developing original traditional culture topics,meeting the individual needs of consumers and learning from the advanced experience of pop-up books in foreign countries can promote the traditional culture children's pop-up books out of the dilemma and achieve high-quality development.
关键词
儿童立体书/传统文化/出版策略/图书营销Key words
pop-up books for children/traditional culture/publishing strategy/book marketing引用本文复制引用
基金项目
安徽省高等学校省级质量工程教学研究重大项目(2021jyxm1266)
安徽省高等学校省级质量工程教学研究一般项目(2021jyxm1274)
出版年
2024
NETL
NSTL
万方数据