摘要
当前,随着教育事业的发展和人们生活水平的提高,学校、家庭及社会有关部门对少年儿童阅读重视程度进一步提升,少年儿童成为图书阅读的最大群体,使少儿图书出版拥有广阔的市场.在少儿图书策划的过程中,准确把握好政治方向、价值取向、政策指向、市场导向、品牌趋向、业界动向,才能打造反映特色、有创意、有时代感和实用性的图书成果,获得读者和市场的青睐,实现社会效益和经济效益的双赢.
Abstract
Nowadays,with the the development of education and the improvement of peoples living standard,the degree of attention to children's reading in schools,families and relevant social departments has further increased.Children become the lar-gest group of book readers,making children's books publishing have a vast market.In the process of planning children's books,only by accurately grasping the political orientation,value orientation,policy orientation,market orientation,brand orientation and industry orientation can we make books that reflect characteristics,creativity,sense of the times,and practicability,win the favor of readers and the market,and eventually achieve a win-win situation of social and economic benefits.
NETL
NSTL
维普
万方数据