宁波国家级非遗项目网络传播现状、困境与优化策略
Internet Communication Situation,Dilemma and Strategies of Ningbo National Intangible Cultural Heritages
傅晓炜1
作者信息
- 1. 浙江工商职业技术学院,浙江 宁波 315012
- 折叠
摘要
随着新媒体时代的到来,非遗网络传播在非遗保护中的地位愈发重要.宁波国家级非遗项目网络传播存在总传播力不高、过度依赖传统网络媒体、项目间传播力差异大等问题.为此,可尝试通过提升新型网络传播在宁波非遗评估体系中的地位,构建全方位非遗网络传播人才体系,打造非遗网络传播共同体等策略,以助力提升宁波国家级非遗项目高质量的网络传播.
Abstract
With the advent of the new media era,the protection of Internet communication of intangible cultural heritages is playing an increasingly important role.The problems in Internet communication of national intangible cultural heritage projects in Ningbo are low overall communication,excessive reliance on traditional Internet media and large differences in Internet communication among projects.To this end,efforts can be made to enhance the status of new network communication in the evaluation system of intangible cultural heritage in Ningbo,build a comprehensive talent system for network communication of intangible cultural heritage and create a community for network communication of intangible cultural heritage in order to help improve the high-quality network communi-cation of national intangible cultural heritage projects in Ningbo.
关键词
国家级非遗/网络传播/宁波Key words
national intangible cultural heritage/Internet communication/Ningbo引用本文复制引用
基金项目
2023年第六轮宁波市哲社科研究基地"宁波非遗保护利用研究基地"课题(JD6-251)
出版年
2024
NETL
NSTL
万方数据