Focusing on the green effect of eco-product value realization,this paper empirically explores the effect and mechanism of eco-product value realization on corporate environmental performance using data from all A-share listed companies in China.The results show that eco-product value realization can significantly improve corporate environmental performance.It is further found that eco-product value realization can improve corporate environmental performance through three channels:promoting green technological innovation,reducing financing constraints,and increasing public concern for the environment.Based on the perspective of eco-product value realization,this study enriches the theoretical research on corporate environmental performance and provides a theoretical basis for the practice of corporate environmental performance improvement.