City Globalization as Cultural Discourse:Researching Hangzhou's Global Communication Strategies
City globalization is an important way of advancing urban development,and global communication is an effective strategy for city globalization.Although city globalization is increasingly gaining scholarly attention,systematic study from a global communication perspective is lacking.Working within the cultural discourse studies framework,the present article takes up the case of Hangzhou's global communication and analyses and evaluates the city's municipality,corporations,tourism,city mega-events,summit meetings,festivities and competitions in terms of their global communicative strategies.On that basis,it goes further to propose a renewed system of city global communication with a view to enhancing Chinese cities'globalization.
NETL
NSTL
万方数据
