文化话语视角下城市节会的全球传播策略研究——以中国杭州节会为例
Communicating Globally Urban Festive Mega-Events as Cultural Discourse:A Case Study of Chinese City Hangzhou
郭海婷1
作者信息
- 1. 浙江传媒学院 国际文化传播学院,浙江 杭州 310018
- 折叠
摘要
城市节会是一个城市全球传播的重要场所和途径,但鲜有研究关注城市节会的话语实践,或从话语角度审视城市节会的全球传播策略.本文以文化话语研究为框架,聚焦杭州节会(西湖国际博览会、世界休闲博览会),从话语要素出发分析其作为城市节会的鲜明特点,以及近年来遇到的困境,并提出城市节会全球传播的话语策略,以期为包括杭州节会在内的中国城市节会提出国际传播策略建议.
Abstract
Organizing urban festive mega-events is an important venue and means for a city's development in general and its globalization in particular.However,there is little research on the global communication of urban festive mega-events from a cultural discourse perspective.Proceeding from cultural discourse studies as its frame,the present paper focuses on Hangzhou's festive mega-events,including the West Lake International Expo and the World Leisure Expo,and analyzes the various types of discourse strategies of mega-event promotion.At the same time it also examines the challenges facing those events and proposes new discursive strategies of global communication for the promotion of urban festive mega-events of Hangzhou and other similar Chinese cities.
关键词
文化话语/话语体系/城市节会/城市发展/传播策略Key words
cultural discourse/discourse system/urban festive mega-events/urban development/communicative strategy引用本文复制引用
出版年
2024
NETL
NSTL
万方数据