Communicating Globally Urban Festive Mega-Events as Cultural Discourse:A Case Study of Chinese City Hangzhou
Organizing urban festive mega-events is an important venue and means for a city's development in general and its globalization in particular.However,there is little research on the global communication of urban festive mega-events from a cultural discourse perspective.Proceeding from cultural discourse studies as its frame,the present paper focuses on Hangzhou's festive mega-events,including the West Lake International Expo and the World Leisure Expo,and analyzes the various types of discourse strategies of mega-event promotion.At the same time it also examines the challenges facing those events and proposes new discursive strategies of global communication for the promotion of urban festive mega-events of Hangzhou and other similar Chinese cities.
cultural discoursediscourse systemurban festive mega-eventsurban developmentcommunicative strategy
NETL
NSTL
万方数据
