Impact of industrial organization models on the value realization of non-timber forest products
[Objective]This study aims to explore the impact of various industrial organization models on the value realization of non-timber forest products and their mechanism of action,and to clarify effective pathways for the value realization of material-based ecological products.[Method]Based on the survey data of 811 farming households from 7 counties(cities)in Zhejiang Province in 2022,this study empirically analyzed the impact of different industrial organization models on the value realization of non-timber forest products,as well as the role of regional public brands in this process.[Result]Both horizontal cooperation(cooperative+farmer)and vertical collaboration(company+farmer)models had significant positive effects on the value realization of non-timber forest products.Mechanism verification showed that regional public brands played a mediating role in the value realization process of non-timber forest products by industrial organizations.Heterogeneity tests revealed that the premium effect of non-timber forest products sold by farmers with small operation scale and through the Internet was more significant.[Conclusion]Industrial organizations can facilitate the value realization of non-timber forest products by promoting farmers'participation in regional public brands.Therefore,it is suggested that while improving the organization degree of farmers,it is necessary to strengthen the construction of regional public brand and optimize sales channels.[Ch,6 tab.35 ref.]
industrial organizationnon-timber forest productsecological product value realizationregional public brands
万方数据
维普
