[Objective]This study aims to explore the impact of various industrial organization models on the value realization of non-timber forest products and their mechanism of action,and to clarify effective pathways for the value realization of material-based ecological products.[Method]Based on the survey data of 811 farming households from 7 counties(cities)in Zhejiang Province in 2022,this study empirically analyzed the impact of different industrial organization models on the value realization of non-timber forest products,as well as the role of regional public brands in this process.[Result]Both horizontal cooperation(cooperative+farmer)and vertical collaboration(company+farmer)models had significant positive effects on the value realization of non-timber forest products.Mechanism verification showed that regional public brands played a mediating role in the value realization process of non-timber forest products by industrial organizations.Heterogeneity tests revealed that the premium effect of non-timber forest products sold by farmers with small operation scale and through the Internet was more significant.[Conclusion]Industrial organizations can facilitate the value realization of non-timber forest products by promoting farmers'participation in regional public brands.Therefore,it is suggested that while improving the organization degree of farmers,it is necessary to strengthen the construction of regional public brand and optimize sales channels.[Ch,6 tab.35 ref.]
关键词
产业组织/非木质林产品/生态产品价值实现/区域公用品牌
Key words
industrial organization/non-timber forest products/ecological product value realization/regional public brands
维普
万方数据