摘要
美丽乡村建设后,"谁来运营"成为新时代乡村建设的重要课题.浙江省余杭区通过创设农村职业经理人制度破解乡村运营难的问题,经过持续多年探索形成了丰富的实践经验.研究采用半结构访谈和扎根理论相结合的方法,选取余杭区15位农村职业经理人作为研究对象,对农村职业经理人如何有效赋能乡村运营展开质性分析.研究表明:农村职业经理人有效助力乡村运营的5个关键要素,按影响力排序依次为创新运营理念和手法、协调多元主体参与、获取政府支持、个人能力素养、村庄先天资源禀赋.面向从村庄整治过渡到村庄经营的浙江乡村建设新阶段,为更加有效推进乡村运营,持续深化"千万工程",建议在提高乡村对专业人才的内生吸引力、提升乡村运营人才国家资源获取力、完善乡村产业发展力、借助数智科技新质生产力、聘请专业人做专业事等方面不断加强和推进.
Abstract
After the construction of beautiful countryside,"who will operate"has become an important issue in the new era of rural construction.In Yuhang District,Zhejiang Province,a rural professional manager system has been created to solve the problem of rural operation,and a wealth of practical experience has been formed after years of ex-ploration.In the present study,a combination of semi-structured interviews and rooted theory was employed,15 rural professional managers in Yuhang District were selected as the research subjects,and how the rural professional man-agers effectively empowered rural operation was qualitatively analyzed.The study revealed the five key elements for rural professional managers,which effectively contributed to rural operation,in order of influence as the innovative operation concepts and techniques,coordinating the participation of multiple subjects,obtaining government support,personal competence,and innate resource endowment of villages.In order to promote rural operation more effectively and deepen Zhejiang's"Green Rural Revival Program",it was recommended to strengthen and promote the endoge-nous attraction of villages to professionals,enhance the national resource acquisition power of rural operation talents,improve the development power of rural industries,utilize the new productivity of digital intelligence and technology,and hire professionals to do professional work.
基金项目
浙江省社会科学界联合会研究课题(2021N36)
浙江农林大学生态文明研究院、碳中和研究院2022年度研究基金课题(ST01)
余杭区社会科学研究常规资助课题(Yhsk22C04)
万方数据