Configuration effect of antecedents of entrepreneurial improvisation of new farmers under the background of"rural revitalization via digital commerce":a fuzzy-set qualitative com-parative analysis based on technology-organization-environment framework
Entrepreneurial improvisation is an effective way for new farmers to cope with rapid changes and obtain unexpected opportunities in complex and ever-changing environments,but research on its influencing factors has just begun.To answer this key question,in the context of"rural revitalization via digital commerce",an integration-driv-en model of new farmers'entrepreneurial improvisation is proposed in the present asssay based on the technology-or-ganization-environment(TOE)theoretical framework.Firsthand survey data from 160 new farmers is examined using configuration analysis and fuzzy-set qualitative comparative analysis(fsQCA).Research has found that,the new farmers'entrepreneurial improvisation is the result of the positive effect of multiple antecedent conditions,and there are multiple antecedent solutions.There are four types of antecedents of improvisation:online social network-driven improvisation supported by technology and opportunity,social support-driven improvisation supported by technology and opportunity,digital-driven improvisation supported by organization and environment,and data resource-driven improvisation supported by organization and environment.There are 5 solutions to the antecedents of new farmers'non-high entrepreneurial impulsivity,and there is a non-tariff link with the solution of new farmers'high entrepre-neurial impromptu.These findings unlock the"black box"that triggers the improvisation of new farmers'entrepre-neurship,and provide references for new farmers to improve their entrepreneurial skills.
rural revitalization via digital commercenew farmers'entrepreneurial improvisationconfiguration effect
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