Exploration on the Dilemmas and Development Paths of the Construction of County-level Integrated Media Centers
In the process of constructing county-level integrated media centers,it is necessary to strengthen policy support,increase financial investment,and provide sufficient funding and resource guar-antees.In addition,attention should also be paid to the cultivation and introduction of talents so as to en-hance the technical level and content production capacity of the integrated media center.For one thing,we can conduct professional training.For another,we can introduce high quality talents.We should strength-en the cooperation with universities and research institutions so that we can conduct technological research and development and innovation with the help of external forces.We should actively explore diversified business models and increase revenue sources through various channels such as advertising,user payment,and project cooperation,and enhance our self-supporting capability.Meanwhile,we should improve con-tent quality,innovate communication ways so as to enhance audience stickiness and influence.Through the above measures,county-level integrated media centers are expected to overcome the existing difficulties and achieve sustainable development.
county level integrated media centerconstruction dilemmadevelopment path
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