Reshaping and Reconstruction of Foreign Trademark Design in Modern China
Foreign goods gradually entered the Chinese market after the Opium War.After entering China,they went through a series of complex situations,resulting in their trademarks presenting a complex form of mixed Chinese and Western cultures.At the same time,Chinese national assets began to sprout,and domestic goods emerged like mush-rooms after rain.Interestingly,the form of domestic trademarks,like foreign goods,presented a mixed form of Chi-nese and Western cultures.Not only are the trademarks designed by Chinese companies influenced by the beauty of the West,but the trademarks of foreign-funded enterprises also show signs of a gradual shift from east to west.The paper attempts to analyze the causes of the"East West hybridization"presented by the two sides from the perspec-tives of design,culture,history,economy,and the historical and cultural differences represented behind it.
moderntrademark designforeign firmsforeign funded enterprisesa blend of Chinese and Western cultures
万方数据
维普
