Cultivation and Practice Exploration of International Design Talents Based on Branded Design Thinking——Centering on the Differences between toB and toC Brand Design
Under the background of global economic and cultural integration,design education is facing new challen-ges and opportunities.The paper focuses on the application of branded design thinking in the reform and practice of international design education,aiming to explore,refine,and convey the core value of branded design thinking in design education.It emphasizes that design should be closely linked with brand philosophy and brand culture,and convey the unique value and personality of the brand through design.Through the reform of curriculum teaching,we study the design practice of branded design thinking mode to cope with the uncertain market demand in the future.Designers need to deeply understand the brand positioning,target audience,and market environment,so as to create design works that not only conform to the brand characteristics but also have innovation,injecting new vitality into the development of international design education.
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