Critique of new consumerism in the digital era:Existence forms,generation mechanisms,and response strategies
The new consumerism in the digital era is an ideological product of the deep integration of consumerism and digital information technology as well as its spread and expansion into the field of digital information.The consumption of digitalized contents and the digitalization of consumption forms are the two main forms of existence,and their generation mechanisms mainly include capital circulation mechanism,media dissemination mechanism,psychological manipulation mechanism,and so on.Investigation into the harm of new consumerism should also be carried out accordingly in these generative mechanisms.In the face of new consumerism,a series of measures need to be taken to tackle it:at the cognitive level,deconstructing consumer alienation,criticizing and surpassing new consumerism;at the value level,strengthening the guidance of socialist mainstream values and consolidating social consensus;at the practical level,playing the guiding role of socialist culture with Chinese characteristics,and orderly regulating digital culture.Only by forming an effective joint force to address new consumerism,can the development of digital information technology and digital economy conform to the laws of social development and better assist people in achieving a better life in the new era.
the digital agenew consumerismconsumer culturedigital capital logic
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