Paradigm Breakthrough and Logical Approach of Health Communication from The Perspective of Technology Affordance Theory
In the context of the gradual end of the global epidemic,health communication is facing major prob-lems such as relationship reshaping,changing fields,and conceptual innovation.In the face of these challenges,the affordance of digital technology has expanded a variety of new research paradigms for the development of health communication,and also proposed a possible development context.This paper finds that health communication has formed a general paradigm based on quantitative content analysis,narrative research,cross-cultural research and media technology research.It also points out that body turning and affective turning are the proper ways for the de-velopment of health communication.
万方数据
维普
