Dilemma of the Spread of Traditional Chinese Folk Games and Their Innovative Strategies:from the Perspective of the Media Environment
From the decline of paper media to the rise of electronic media and digital media,the expression form of socially dominant media has begun to change from text symbols to image symbols,forming a trend of image in the media environment.From the perspective of the current situation of the dissemination of traditional Chinese folk games,it is necessary to integrate their creative transformation and active inheritance into the modern cultural com-munication system,and there is also the possibility of integrating them into the modern cultural market system.In the future,if traditional Chinese folk games want to break through the existing communication dilemma,they should ad-here to the image symbol communication as the core,the digital media communication as the leading,and the popular culture communication as the guidance.Through the capitalization and production of traditional folk game resources,we will build a cultural industry chain,and finally realize the living inheritance and innovative development of tradi-tional Chinese folk games.
traditional folk gamesthe communication dilemmainnovation strategiesmedia environment
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