Objectives and Approaches for Constructing the Image Communication System of the Communist Party of China in the Context of Common Prosperity
The new achievements in common prosperity in the new era have consolidated the glorious image of the Communist Party of China(CPC),and solidly advancing common prosperity and realizing modernization with Chi-nese characteristics on the new journey requires rallying and consolidating around the image and prestige of the CPC.Under the backdrop of common prosperity,the image communication of the CPC should aim at shaping the image of the CPC as faithful practitioners of communist scientific thought,core organizers of China's high-quality development,active explorers of the path to modernization with Chinese characteristics,and staunch defenders of global fairness and justice.To achieve this new goal,the CPC's image communication system should be based on the psychological mechanism of the Party's image communication,the ideological and consciousness formation mechanism of the com-munication audience,and the communication mechanism of the Party's image,to uphold integrity and innovation in formulating construction strategies for the stage of common prosperity.This includes setting advantageous topics under the leadership of the Party to guide image evaluation,adhering to the self-shaping principle centered on"people"to guide"other-shaping",constructing a"superiority-order pattern"to communicate high-quality party image symbols to strengthen image recognition,and innovating combined point-and-surface communication strategies and empathetic e-motional narrative methods to deepen image perception.
image of the Communist Party of Chinaparty image communication systemcommon prosperitysuperiority-order patternvisual communication resources