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乡土文化的创新性发展与传统节庆的创造性转化

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中国传统社会是以农耕为主要生产方式的大陆型文明,乡土文化是中华文明的主要载体,它通过各类节日及其仪式向外表达,通过节庆仪式唤起集体认同,增加民族的凝聚力和向心力.传统节庆带有浓郁的草根情节和农耕文化源脉,是最具乡土气息和人文情怀的时间和空间节点,是文化记忆的重要载体.然而,在城市化进程中,传统节庆文化已然衰微.文章先从传承、整合、出新的角度提出对乡土文化的保护与传承,进而提出基于"融"逻辑的乡土文化创新视角下节庆文创开发策略.以"产品-空间-时间-人物"四维一体的逻辑思维和方法,立体系统地规划乡村,生动有趣地展现乡愁,以多元开放的参与方式及在地、在线的体验方式,促使乡土文化焕发出时代的魅力,从而更聚原力地推动节庆文创产业的高质量创新发展,带动乡村经济的发展.
Innovative Development of Local Culture and Creative Transformation of Traditional Festivals
Traditional Chinese society is a continental civilization primarily based on agriculture,with local cul-ture being the main carrier of Chinese civilization.It expresses itself through various festivals and their rituals,foste-ring collective identity,enhancing national cohesion,and solidarity.Traditional festivals are imbued with a strong sense of grassroots and agricultural cultural heritage,representing the most local and humanistic moments and spaces,and serve as important carriers of cultural memory.However,with the process of urbanization,traditional festival cul-ture has been diminishing.This article first proposes the protection and inheritance of local culture from the perspec-tives of inheritance,integration,and innovation,and then puts forward a festival cultural innovation development strategy based on the"integration"logic.Using the four-dimensional logic thinking and method of"product-space-time-figure",the article plans the rural areas in a three-dimensional and systematic manner,vividly displaying nos-talgia.Through diverse and open participation methods and on-site and online experience modes,the article promotes the era's charm of local culture,thereby more effectively driving the high-quality and innovative development of festi-val cultural and creative industries and boosting rural economic development.

local cultureinnovative developmentcreative transformationfestival culture and creation"inte-gration"logic

陈立萍

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浙江万里学院设计艺术与建筑学院,浙江宁波 315100

乡土文化 创新性发展 创造性转化 节庆文创 "融"逻辑

国家社会科学基金浙江省软科学研究计划

21ZD272023C35046

2024

中南民族大学学报(人文社会科学版)
中南民族大学

中南民族大学学报(人文社会科学版)

CSTPCDCSSCICHSSCD北大核心
影响因子:0.696
ISSN:1672-433X
年,卷(期):2024.44(6)
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