Dual-Track Collaborative Mechanism of Creativity and Technology in the Deep Integration of Culture and Tourism
In recent years,the integration of culture and tourism has become the fundamental policy for the de-velopment of culture and tourism in China.However,in practice,some cultural and tourism integration projects have been superficial due to the lack of cultural innovation and creativity,as well as insufficient technical application ca-pabilities.Based on a theoretical analysis of the process of cultural and tourism integration and the evolution of the industry,it is revealed that the key to achieving deep integration of culture and tourism lies in content innovation,with the engine of content innovation coming from creative drive and technological empowerment.By exploring and constructing a dual-track collaborative mechanism of creative drive and technological empowerment for the deep inte-gration of culture and tourism,and combining with the practice of the first batch of national cultural and tourism inte-gration demonstration zones,a preliminary sorting of the diversified tool matching and functionally adaptive paths of cultural and tourism integration is conducted.
integration of culture and tourismcontent innovationcreative drivetechnological empowermentcollaborative mechanism