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文旅深度融合中的创意与科技双轨协同机制

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近年来,文旅融合已经成为我国文化和旅游发展的基本方针,但在实践中,部分文旅融合项目因文化创新与创意的匮乏,以及技术应用能力的不足而流于表面化.在对文旅融合的过程及产业演化进行理论剖析的基础上,揭示出实现文旅深度融合的关键点是内容创新,而内容创新的引擎来自创意驱动和科技赋能.通过探索并构建创意驱动及科技赋能文旅深度融合的双轨协同机制,并结合国家首批文旅融合发展示范区的实践,对多元化工具匹配、功能适配的文旅融合路径进行了初步梳理.
Dual-Track Collaborative Mechanism of Creativity and Technology in the Deep Integration of Culture and Tourism
In recent years,the integration of culture and tourism has become the fundamental policy for the de-velopment of culture and tourism in China.However,in practice,some cultural and tourism integration projects have been superficial due to the lack of cultural innovation and creativity,as well as insufficient technical application ca-pabilities.Based on a theoretical analysis of the process of cultural and tourism integration and the evolution of the industry,it is revealed that the key to achieving deep integration of culture and tourism lies in content innovation,with the engine of content innovation coming from creative drive and technological empowerment.By exploring and constructing a dual-track collaborative mechanism of creative drive and technological empowerment for the deep inte-gration of culture and tourism,and combining with the practice of the first batch of national cultural and tourism inte-gration demonstration zones,a preliminary sorting of the diversified tool matching and functionally adaptive paths of cultural and tourism integration is conducted.

integration of culture and tourismcontent innovationcreative drivetechnological empowermentcollaborative mechanism

舒伯阳、郭海荣

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中南财经政法大学工商管理学院,湖北武汉 430073

文旅融合 内容创新 创意驱动 科技赋能 协同机制

国家社会科学基金

22XMZ021

2024

中南民族大学学报(人文社会科学版)
中南民族大学

中南民族大学学报(人文社会科学版)

CSTPCDCSSCICHSSCD北大核心
影响因子:0.696
ISSN:1672-433X
年,卷(期):2024.44(6)
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